With social media and direct commerce making shopping experiences simpler, you can now shop live online. Live commerce, combining instant purchase of a featured product and audience participation through a chat function or reaction buttons, is a part of the next big leap in retail, and one of the best ways to pull in GenZ shoppers.
Heralding this in India is Kiko Live, started in 2020 by Alok Chawla, Virendra Kumar and Neeta Rijwani. It has signed up over 10,000 stores, and enabled over 120,000 buyer-seller interactions, powering upwards of 100 deliveries a day.
